QUICK TRICKS: How to Successfully Market Your Business on Instagram

Marketing your business has been made easy, through the help of Instagram. You can easily make thousands, even millions of naira per month if you can successfully market your business on instagram. A good example is Miskay Boutique on Instagram, a boutique that sells women’s wear and menswear. Gaining followers on Instagram is a matter of capturing users attention. Instagram has many tools at your disposal, and we’ll help you list them all and teach you the right ways to use them.

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HOW TO MARKET YOUR BUSINESS ON INSTAGRAM

1. Post High-Quality Photos of your Product

The idea here is to showcase your product in a real-life setting. Choose the right models to showcase your products, and in the right environment where your clothes should be worn. For example, if you’re breaking into the fitness industry, your photos should include a fit model in the gym working out.

2. Use the Right Hashtags

Find hashtags that fit your industry and target market. Though there’s no direct indicator of the demographic of users using the hashtags, there is free analytics to tell you the demographics of your followers. By accessing the free Instagram analytics within your Instagram app, you can tell if you’re attracting the right people.

3. Write a Compelling Caption

An image isn’t effective without words to reinforce action. Make sure to include action words like double tap or tag a friend to drive more engagement to your posts.

4. Use Video Content

Photos are not enough on Instagram. You should invest in a video strategy that covers video posts, Instagram stores, and Instagram live. To be successful on Instagram, you need to build a relationship with your followers, and videos are the best way to do so.

5. Follow the Followers of Bigger Brands in your Niche

Sometimes in the world of business, you need to follow the footsteps of those who have been there before you. Follow the followers of bigger brands that are similar to yours. By doing this, you will invariably be joining their network and building yours too.

6. Engage with Potential Customers

The users following you are potential customers you can reach out to for a cold sale. Continue to comment and like their photos to first build a relationship. Then close the sale by offering a special discount for being a valuable Instagram follower.

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7. Run a Contest / Giveaways

The purpose of the contest is not only to drive sales but increase awareness of your brand. You want to create a contest to generate hype around your products and increases the likelihood of a person re-sharing to a friend. Word of mouth is one of the most influential and effective marketing techniques to this day. Giveaways will help you gain a following of customers who buy from you. When you give a customer a clothing item after winning a giveaway, you gain the trust and affection of potential customers.

8. Reach Out to Influencers

Build a strategy to work with influencers to help promote your product. Before randomly sending samples or products to the person, reach out to them and build a connection. See if its a mutual fit between the influencer and yourself and work out a compensation agreement.

Influence.co published an incredible finding on Instagram Influencers through a study of 500 Instagram influencers accounts.

The study shows that:

– The average price paid per post was $271
– Average follower count of an influencer is 63,000
– Fewer than 1,000 followers charge on average $82.60 a post
– Accounts with 100,000 followers or more charge on average of $763.30 a post

If you don’t have the budget, there are many ways to fill in the void. You can compensate by letting the influencer take a percentage of each sale, give them early access to new collections as they get released, or just trade shoutout of a shoutout.

9. Become an Influencer in your Industry

To be incredibly successful, you need to become an expert in your industry. You can build influence by starting a blog, participating in local events around your industry, or investing your time in a cause. Investing in your brand is as important as investing in your product because it builds trust and ultimately results in increased sales.

10. Run Instagram Ads

Instagram ads help you reach a wide audience, who are likely in need of your clothes. You can pay any amount from 2000 naira to 100,000 naira to run ads on Instagram.

11. Post Pictures of your Customers using your Product

If you want to start a clothing boutique on Instagram, you should be encouraging users to take and share real photos of the products you offer, and show off these photos wherever you can.

You should be utilizing the power of user-generated content on your Instagram. Shoppers time and time again claim that the use of customer photos helps them make purchasing decisions. So display customer photos of your products proudly, especially since it builds confidence in your company for a new visitor as a form of instant visual social proof that others use and like your products.

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